Disneyland Launches Web-Based Resources for Planners, Attendees

Earlier this month, Disneyland Resort in Anaheim, California, launched a new Web-based resource for meeting planners and attendees. The article, titled "Disneyland Launches Web-Based Resources for Planners, Attendees," from mimegasite.com, , discusses what the product hopes to achieve. Per our lesson last week about online registration systems, I thought this article would be a nice tie-in. The new tool was actually created by the Disneyland convention and group reservation team. As we discussed how expensive it is for companies to make their own reservation systems, I did find myself wondering how much the system cost Disneyland to develop. When I was reading about the different services and features of the product, it actually sounded a lot like GoldReg. Disney's product is also an online registration system that allows for the booking and managing room blocks as well as the ability to monitor registration status. The product also allows meeting planners to customize thier event page with colors and logos particular to their event. One feature of the new Web-based tool that I thought was cool is that it allows planners to access the Disneyland's theme park information and to purchase theme park tickets. It also allows them to preview Disney's speical events and services. I think this feature is what makes the product unique to Disneyland. While meeting planners can still taylor their event page within the system to reflect the theme and aura of their particular meeting, Disney has still kept its special touch to the system by allowing easy access to online ticket and park information and purchase to the planner so that they can take full advantage of everything the Disneyland Resort has to offer. I wonder if it would make sense for large convention centers and hotels to adopt a tool such as Disney's particular to their site, or if they already do?